Nike is an American multinational corporation that is engaged in the design, manufacturing, development and worldwide marketing. The company sales like footwear, apparel, accessories, and equipment. The company is headquartered in Beaverton, Oregon, in the Portland area. The Nike brand is the largest supplier of athletic shoes and appeals. In the year 2012, the Company has excess in revenue was US$ 24.1 billion. The company has more than 44,000 people in their industry. In the year 2014, Nike has the most valuable brand in sports businesses. In the year 2018, Nike ranked decreases to 89. In 2017 the value of brand at $29.6 billion.
The company was founded by Bill Bowerman and Phil Knight on January 25, 1964, named as Blue Ribbon Sports. Finally, in the year 1971 this company named as Nike. The Greek Word of Nike was Goddess of victory. The Nike has many brands under their company like Nike Golf, Air, Jordan, Air Force 1, Nike Dunk, Nike Blazers, Air Max, Nike Skateboarding, Foamposite, Nike CR7, Hurley International.
History Of Nike
Original name of Nike brand was Blue Ribbon Sports (BRS). On 25 January 1964 the company was launched by Bill Bowerman in the University of Oregon. They have started their selling their product in Japan to Knight’s automobile. The first sale was in 1964 of 1,300 shoes grossing of $8000.The advertisements were started on Television with Wieden Kennedy. Nike and Wieden Kennedy have created many prints for television advertisements. In the year 1980, the company has expanded its product line to all over the world. In this year the first Nike retail store was opened in Downtown Portland.
In the year 2013 Nike has a profit of 13 percent due to incrase the global order since the April of that year. IN the Future order of clothes and shoes for the delivery to $10.4 billion. The tradning extended upto $78.75.
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Nike produce a wide range variety of there products of sports equipment. The first product by company was track running shoes. In the present they produce many goods like shoes, jerseys, shorts, cleats, basaelayers, etc. These type of products are made for many games like baseball, ice-hockey, tennis, football, and cricket. Nike Air Max was a first shoes of Nike brand. The main recent additions to their line are the Nike 6.0, Nike NYX, and Nike Sb shoes. Recently Nike tie up with the Apple Inc. to produce the Nike+ performance via via a radio device in the shoe that linksto iPod nano. In the year 2004, Nike has launched the SPARQ Training Program.
The Nike brand has a V-shaped logo. Quickly the logo regard as a status symbol in modern urban fashion and hip-hop fashion. This logo is due to success in sport. In the year 1980,various items of Nike clothing became staples of mainstream American younger fashion, especially tracksuits, baseball caps, Air Force 1’s, and Air Max running shoes with thick, air cushioned rubber soles and contrasting yellow, blue, green,red trim, or white. Quickstrike of Nike namely known due to some limited edition of sneakers and prototypes.
In the 1990s and 2000s, European and American teenagers has to be with the preepy or known to be popular clique, and they combining with sneakres, leggings, sweatpants, croptops, and tracksuit with regular casual choice.
Nike world headquarters are covered by the city of Beaverton. They are within the unincorporated Washington country. The city attempted to forcibly and lobbying the company ended in Oregon Senate Bill. The next planning of Nike to make the 3.2 million square foot headquarters in the Beaverton. The design will target a gray water treatment center, and LEED Platinum certification and will be highlighted by natural daylight.
According to the New England-based environmental organization to be Clean Air-Cool Planet. The Nike has ranked in the top three companies (out of 65). Nike began for Earth Day 2008 was a commercial by basketball star Steve Nash. Nike’s Reuse-A-Shoe program has begun by the Nike to keep the enviroment clean. The Nike shoes by easy recyleable and not so much harmful to the enviroment as like other.